About usBord Bia's role is to market and promote Irish food, drink and horticulture to customers worldwide on the basis of sustainability, traceability and quality. In addition to the Quality Assurance programmes, Bord Bia provides services and support to the Irish food and drink industry across four key areas: Reputation: Bord Bia develops marketing campaigns at home and abroad to support and enhance the reputation of Irish food, drink and horticulture. Insight: Bord Bia provides market and consumer insight and intelligence to support the growth of the Irish food, drink and horticulture industry. Growth: Bord Bia helps to build the capability of businesses to evaluate, plan and deliver growth in priority markets. Talent: Bord Bia’s Talent Academy equips graduates with the skills necessary to drive the growth of the Irish food, drink and horticulture industry.