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Net Affinity

Information Technology // Software
Established in

About us

Net Affinity simplifies the lives of hoteliers by delivering commercial success through direct bookings for Independent, Resort and Group hotels. Our platform uses the latest booking engine technology on the market, driving a rapid increase in direct business and enabling hoteliers to focus on creating the best guest experience there is for guests that will keep coming back forever.

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What employees say

"My two year journey at Net Affinity has been one of growth."

Ellyn Sutton
Senior Client Success Executive
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Management is competent at running the business.

I am offered training or development to further myself professionally.

I am able to take time off from work when I think it's necessary.

People celebrate special events around here.

What defines us

In everything we do, we try to nurture a truly empathetic culture – one that mirrors our values as people who want to care for each other and provide a supportive environment to flourish in. 

 Empathy is our first touchpoint in any consideration related to staff or clients, and as such, it trickles into our decision-making and people management strategies across the board. We have always found that the more empathy we show the people in our business and industry, the better things are – for everyone. 

We operate on a remote-first basis, meaning employees will have the option of working remotely indefinitely (even after Covid is behind us). We came to this decision collectively after seeing first-hand how well it worked for employees and clients alike. 

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At a glance

Age of employees

Years with company

Gender ratio

full-time / part-time


Word from the top

The GPTW Trust survey provides us with a lot of insight on our business and how we’re doing from an employee perspective.

Your employee’s can be your toughest stakeholder at times and their feedback is hugely important as it helps shape how we operate as a business.

I’m particularly proud in that we’ve always worked hard on our culture and have firmly placed our people and their wellbeing at the very heart of our business. I cannot overstate the importance we place upon creating and nurturing an empathetic culture – one of trust and respect that empowers everyone to have a better work-life balance.

It is something we never take for granted and our goal is to always retain and continually attract top talent. We are very lucky to have such a first-rate team.

I am grateful that Net Affinity’s commitment as an employer has received such positive feedback and recognition.

William Cotter
Managing Director
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01 678 8438
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