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WaterWipes

Sector
Manufacturing & Production
Location:
Drogheda
Established in
2008
Employees
250
             
2020
About us

Irish Breeze Limited began manufacturing cotton wool and soap products in Drogheda, Co. Louth, in Ireland in 1993. It has evolved over the decades to become a leader of quality and innovation in skincare and baby care in Ireland and across the globe.

Our core brand, WaterWipes, was developed in 2008 by our CEO, Edward, out of the need to find a kinder alternative to the products available in the market. His story of the creation of WaterWipes is printed on the back of all our packs.

“When our daughter was born, she developed bad nappy rash on her sensitive skin. I wanted to find out why. When I looked at the wipes we were using, I was shocked to learn how many chemicals we were putting on her delicate skin. There had to be a better option, so I set about creating a safe and pure alternative.

Years later, after a lot of testing and scientific research, the perfect baby wipes, WaterWipes, were born. Pure, gentle and safe for the most delicate skin, yet as convenient as a regular baby wipe.”

Edward Mc Closkey

WaterWipes Creator



83 %
Taking everything into account, customers/clients can trust this organisation.

80 %
The customer/client is at the centre of everything we do.

82 %
I'm proud to tell others I work here.

79 %
This is a physically safe place to work.

What defines us

Our Values

Our values of Be Brave, Be Excellent, and Be Respectful are the principles and beliefs that drive all our behaviors and actions within WaterWipes. Our values were derived by engaging with our employees and asking them, what values and behaviors matter to them and what are they most passionate about. We challenge ourselves every day to ensure that they are truly living and breathing within our business.

We explain our values through short statements and examples that help employees to understand how they can display actions and behaviors that reflect positively our values.

Be Brave - Dare to dream the impossible. Think Globally and beyond the day to day. Don’t be afraid to make mistakes and to take learnings from others.

Be Respectful - Having empathy for our colleagues, customers and suppliers. Instill a belief that we are all the vital cog within our organisation and we are all part of our success. Respect everyone’s expertise and tap into it. Do what is right at all times.

Be Excellent - Meet and exceed our customers’ experience. Be the best at what we do. Always think premium brand – our customers deserve the best. Strive for continuous improvement. Be proactive in spotting and rectifying mistakes.

 

 

01 678 8438
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