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Manufacturing & Production // Personal and Household Goods
Established in

About us

WaterWipes® was created by our founder Edward McCloskey after his newborn daughter suffered with bad nappy rash. After an extensive search he couldn’t find a baby wipe that didn’t contain chemicals or other ingredients that would have been too harsh for her sensitive skin, so he decided to make his own. Many years later and after a lot of hard work, testing, and scientific research, WaterWipes® was born.

WaterWipes®, the world’s purest baby wipes, contain minimal ingredients, 99.9% purified water and a drop of fruit extract and are made using a unique 7 stage water purification process. They have been specifically developed to be purer than cotton wool and water, while offering the convenience of a wipe. They provide gentle cleansing for the most delicate newborn skin and even premature babies’ skin. WaterWipes® baby wipes are also now 100% Biodegradable & Plastic Free.

Every day, parents around the world are discovering the benefits of our gentle and effective WaterWipes® for their baby’s skin.

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What employees say

Over the past 2 years, I had heard quite a bit about the success story of WaterWipes in the media and on LinkedIn. When I was messaged by 

a recruiter with a potential position at the company, 

I jumped at the chance to interview. Starting my position remotely in April 2021 has been seamless. Initially I was a bit apprehensive about working with a team I had never met in person, but I was made feel at ease immediately and felt fully integrated. The company have also been extremely helpful in getting me set up and welcomed into the company. Everyone at WaterWipes is extremely friendly and helpful with any questions I may have. I am very proud to work at this great Irish company. 

Ruth McDonald
Digital Marketing Executive, Ireland
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Taking everything into account, customers/clients can trust this organisation.

The customer/client is at the centre of everything we do.

I'm proud to tell others I work here.

This is a physically safe place to work.

What defines us

Our values of Be Brave, Be Excellent, and Be Respectful are the principles and beliefs that drive all of our behaviours and actions within WaterWipes. Our values were derived by engaging with our employees and asking them “What values and behaviours matter to you and what are you most passionate about”.

We continuously review how are values resonate with employees and with business goals. Included in the strategic review process described earlier we ensured our values continue to remain current and continue to guard the actions and behaviours we expect to see within our business, this is the ‘WaterWipes Way’.

The WaterWipes Way

We express our values through short statements and examples that help us understand how we can display actions and behaviours ur values. We challenge ourselves every day to ensure that our values are truly living and breathing throughout our business.

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What inspires us

The WaterWipes Employee Value Proposition is based on the insight that everyone who works at WaterWipes can make a difference and it echoes the founding story of our company and brand – how one man’s idea ended up disrupting an entire category.

The Power of One is the ‘why WaterWipes’ from an individual employee’s point of view whilst promoting the ethos of one team, one brand, one WaterWipes. We actively encourage, recognise and promote opportunities for developing new ideas and better ways of doing things that result in real improvements to our business.

Our Total Rewards programme, ‘life’, encompasses many aspects beyond basic pay. As well as comprehensive pay and benefit schemes, WaterWipes has introduced additional rewards to reflect the balance of priorities in employees’ lives. We continuously strive to ensure a work environment and culture that promotes personal and professional development as well as initiatives designed to enrich the work environment. 

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At a glance

Age of employees

Years with company

Gender ratio

full-time / part-time

Word from the top

Since my appointment as CEO of WaterWipes (2020) the business has continued to see remarkable growth which would not have been possible without the dedication and commitment of the 380+ employees who come to work to do their best every day. 

Notwithstanding the challenges we face externally and internally, as a fast-growing business transforming for scale and continued high growth globally we have much to celebrate and acknowledge. We have a clear and sharpened strategy of where we will play to win, we have announced the ongoing investment in capacity and a transformation of our systems and processes and we continue to invest in capability and people. 

I am proud of the work we have all done to achieve WaterWipes’ certification as a Great Place To Work and it’s listing as one of Ireland’s Best Workplaces over recent years. This is a continuous improvement journey to create an ongoing environment of high trust and, high performance where we all grow as individuals and as a collective. 

Orla Mitchell
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Career and jobs

Application tips

Teamwork and trust are the foundation of our culture; it's a culture that champions ideas and promotes growth; a culture that embraces leadership at every level and rewards results. 

A place to do things you wouldn’t ordinarily do elsewhere, working with teams and people who challenge you, support you and inspire you to grow. If you think independently, take initiative, and embrace new ideas, you will fit right in.

Our great workplace

WaterWipes is an exciting entrepreneurial company, enjoying huge growth. Our values of Be Brave, Be Excellent, and Be Respectful are the principles and beliefs that drive all our behaviors and actions. 

At the heart of the business is a story of an Irish dad, Edward McCloskey, shocked by the vast array of chemicals in baby wipes. Determined to find a solution for the sensitive skin of his daughter, he went about developing a wipe pure enough to replace cotton wool and water. His solution, WaterWipes®, is now a recommended brand by dermatologists, midwives and doctors, even for premature babies’ sensitive skin.

Our business is built on innovation, and developing new product ideas is what drives us forward. We have great ambitions to expand our range by using our unique water technology and process to create new products that clean and care for what is most precious to our consumers, using as few ingredients as possible.

James Gibbs
Talent Acquisition Partner

Tel: 0873597702
01 678 8438
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