Irish Breeze Limited began manufacturing cotton wool and soap products in Drogheda, Co. Louth, in Ireland in 1993. It has evolved over the decades to become a leader of quality and innovation in skincare and baby care in Ireland and across the globe.
Our core brand, WaterWipes, was developed in 2008 by our CEO, Edward, out of the need to find a kinder alternative to the products available in the market. His story of the creation of WaterWipes is printed on the back of all our packs.
“When our daughter was born, she developed bad nappy rash on her sensitive skin. I wanted to find out why. When I looked at the wipes we were using, I was shocked to learn how many chemicals we were putting on her delicate skin. There had to be a better option, so I set about creating a safe and pure alternative.
Years later, after a lot of testing and scientific research, the perfect baby wipes, WaterWipes, were born. Pure, gentle and safe for the most delicate skin, yet as convenient as a regular baby wipe.”
Edward Mc Closkey