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Home Publications & Events Blogs & News Creating a Great Workplace: Practicing Giftwork©

Creating a Great Workplace: Practicing Giftwork©

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Prasenjit-Bhattacharya_smThe year was 1991. I was a management trainee in a well-known organisation in the electrical engineering industry in India. The scene: Gate meeting of the worker’s union in response to a strike declared by the union and subsequent lockout declared by the management. Over 500 workers were listening with rapt attention to fiery speeches of a few union leaders on a makeshift stage near the factory gate.

I and a few other “rookie” management trainees were seated on the ground along with the rest of the workmen. We were considered insignificant enough to be ignored by the striking workmen, many of whom were getting more agitated by the minute- thanks to the rabble rousing by the leaders on stage.

Suddenly, from the corner of my eye I saw our maintenance supervisor come to the gate and gesture with his fingers towards two of the union leaders on stage. The two sheepishly came off stage and had an animated conversation with him. Only later I was told that some very expensive imported equipment had arrived that had to be unloaded and kept in the factory regardless of the strike and lockout. The factory management knew that taking the equipment inside was virtually impossible in the prevailing highly charged atmosphere without lengthy “negotiations” with the union. The maintenance supervisor did in a few minutes what the management could not have done. What makes him and many others so powerful in so many organisations?

Meet the people manager.

People managers are the ones who manage people in organisations. Not HR managers or top management. Anyone who has an individual or a team to lead is a people manager. A vast majority of them are line managers with little or no expertise in how to manage people in organisations. Almost all senior managers seem to agree that developing line managers as good people managers is one of the top three people-related challenges for an organisation, yet only few have tackled this challenge successfully. Instead most of our focus is on HR and senior leaders – sections perceived to be more open and amenable to new ideas and experiments. The bulk of the people managers have been left to their own devices, reliant on numerous “self- improvement” books and tools with very little tangible change.

The workload of people managers has increased dramatically over the last three decades - with little if any work taken away. What can people managers do without increasing their list of things to do?

They can change the quality of their interactions rather than the quantity.

Scenario 1:

A team leader of a cross functional team calls a meeting to celebrate the launch of a new company website by the team. He orders pizza for everyone and follows it up with emails to the team members thanking them for their role.

Most people would say that this is a good organisation. Now consider scenario 2.

Scenario 2: 

The team leader invites all his team members, including the external partners who helped in the development of the website. There is a celebratory cake which is cut. The team leader fills each person’s glass with a mocktail and briefly talks about the unique role played by the person in making the project successful. He invites each person to speak about his/ her experience and learning from the project. Just as everyone thought the party was about to end, in walks the Marketing Director, who was previously invited by the team leader. The director talks about the importance of the new website, thanks the team and hands over a “survivor“ certificate to each team member. The certificate is humorous and personalised for each individual highlighting their role in the project. After the party the team leader sends a group photograph along with one paragraph of news about the team to the company newsletter.

Most people feel that the scenario 2 is more like a great workplace. Many enthusiastically talk of similar experiences they have had in their work life indicating that this scenario is not totally fanciful. In fact, the only difference between scenario 1 and 2 is not in the intent of the team leader, but in the quality of the experience.  It is clear that in the second scenario the manager invested more time, effort, thought and concern for the team. He did not do something new, he did it differently.

We call this Giftwork®

Giftwork is an interaction in the workplace where an employee or manager gives more than is expected or required for the sake of the organisation or the relationship. When you do more giftwork, you increase the level of trust, which is the foundation of creating a great workplace.

Giftwork is different from ordinary work which is a transaction in a market economy – selling your labour/ skills for money. Both operate in the same organisation.

Giftwork is sometimes easy to recognise. You remember the work, not the price you pay. When you go to a concert of your favourite musician and the musician is immersed in his music you know it is giftwork. He is not counting the value he is providing for the money that people have paid. Nor are you thinking about the price of the ticket.

How can you recognise giftwork in your team? A gift is often unique, personalised, generous, involves people you care, and always fits the context. One of the characteristic of a gift is that it can be acknowledged or rejected. Think of the last seven days in your life. Did you get a gift from anyone? What about the colleague who sent you the final budget projections working over the weekend? Was it a gift?  What about the new employee who keeps on making suggestions on how to improve things? Is she giving a gift?

The unique thing about gifts is that the receiver has the power to acknowledge the gift or not acknowledge it. The giver is vulnerable. If you are not able to see the giftwork in your team, giftwork dies, to be replaced with work most economists recognise – a commodity with a value. The new employee slowly stops giving suggestions.

What happens if you do recognise Giftwork by your team members? This is the most powerful implication of giftwork. Acceptance of a gift obligates the recipient to certain implied duties. Indeed, the gift economy predates not just money, but even the barter economy. In the Mahabharata, there is a moving story of poor Sudama, the childhood friend of Lord Krishna who comes to meet him with a fist full of rice as a gift. Krishna is morally forced to reciprocate and how! He gifts Sudama a kingdom! This is the virtuous cycle of giftwork. It is infectious!

We know that Giftwork has the power to transform organisations, which is why we’ve developed the 2-day Giftwork Training for Frontline and Mid-Level Mamagers.

Our programme shows your front-line and mid-level managers how they can help build a workplace culture of trust, innovation, and productivity using the Giftwork approach, where everyday tasks, often seen as obligations, become opportunities to build trust between managers and employees.

For more information about Giftwork Training and how it can be tailored to meet your organisation's needs, please contact us.

Prasenjit ('PJ') Bhattacharya is CEO of Great Place to Work® Institute, India and a member of our Global Advisory Board.

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